Overview
This media translation project was driven by the core goal of inclusivity—aiming to enable individuals with disabilities to engage in life and entertainment just like ordinary people through comprehensive subtitling and audio description strategies for a Timberland advertisement.
Multiple Formats
Edited and refined subtitle translations, delivering the project in Standard English and Chinese subtitles, SDH (Subtitling for Deaf and Hard of Hearing), and AD.
Audio Description (AD)
Reviewed subtitle quality, meticulously edited audio description scripts, and provided professional voiceovers to bring the visuals to life.
Technical Execution
Ensuring precise timing for SDH subtitles and perfectly paced voiceovers for the Audio Descriptions, transforming standard commercial media into an inclusive experience.
Impact & Value
Breaking down communication barriers.
Visual Inclusivity
Crafting descriptive scripts that accurately portray actions and expressions for visually impaired audiences.
Auditory Accessibility
Developing SDH subtitles that capture not just dialogue, but critical sound effects and tonal shifts.
Voiceover Delivery
Providing seamless voiceover work that fits naturally within the gaps of the original advertisement audio.